Vision & Roots
THE VISION: FARM TO SKIN
"We have the best resources in the alpine environment, we use them carefully and in doing so also promote awareness of how highly local quality is valued. We therefore call our vision of processing regional and organic plants into contemporary and high-quality natural cosmetics: FARM TO SKIN." Erwin Krall, SOAVO Founder
OUR PROMISE
› Highest quality. Pure and organic
› Innovative luxury products
› Vegan recipes
› Regional raw materials
› Recyclable packaging (RePET&Glas)
THE NAME: SOAVO
Suavis - Latin: pleasant, lovely, gentle, lovable;
Suavium – Latin for kiss Suave – Spanish for gentle, mild, tender;
Soave – Italian for sweet;
Savon – French soap
What plants are and what is in plants is rooted in intuition and feeling.
The softness and delicious sweetness of mountain lavender inspired the name “SOAVO”: natural cosmetic compositions for mild care, pleasant to the skin.
Gentle impulses of alpine freshness and lovely tenderness play around the senses. Attention to the needs of skin and soul characterizes the image that underlies the brand.
In a figurative sense, SOAVO is the mild cosmetic that gently kisses the skin and caresses it pleasantly.
SOAVO also stands for
S – the specialty from Styria
O – Organic, biological.
A – Alpine plants.
V - Connection with nature and its vitality.
O - Olfactory pleasure and precious oils.
THE SOAVO FOUNDER ERWIN KRALL
Inspired by the beauty of alpine plants, Mag. Erwin Krall, aroma and plant expert, founded an organic cultivation project in Upper Styria, Austria, in 2012, into which he puts his heart and soul and passion. His goal: to process organic regional and alpine plant ingredients into effective, contemporary natural cosmetics. Erwin Krall has had two green thumbs all his life, which gave him a special access to nature, an understanding of natural connections and interactions. In addition to his day job as an officer, he completed training as a qualified aroma practitioner and enthusiastically started organic plant cultivation and cooperation with regional producers and pioneers. With his brand SOAVO, Erwin Krall shows how the highest quality, commitment to regionality and organic cultivation, plant knowledge and finesse can be translated into sophisticated organic cosmetics.
